Migrating 7M+ SKUs to Shopify Plus: what we’d do differently
The catalogue parity playbook, the SEO preservation tricks, and the one thing we keep underestimating on multi-million-SKU migrations.
Engineering Journal
Notes from the build floor.
Long-form essays on AI engineering, Shopify scale, ERP rollouts and the operational decisions that decide whether software holds up in production.
AI & Automation
Conversational AI that
Latest essay
Conversational AI that doesn’t fall over: lessons from CallVista
Real-time transcription is the easy part. Reasoning over a rolling call window, surfacing CRM context inline, and keeping the prompt engine honest — that's where the work is.
Engineering
Migrating 7M+ SKUs
Engineering
Why we still
Why we still pick Django for production AI products
The Python ecosystem owns the AI side, and Django keeps the rest of the app boring and safe. Here's how we use…
Industry Insights
What 16 years
What 16 years of Clutch reviews taught us about client trust
The patterns that consistently show up in 5-star reviews — and the ones that quietly drop a star.
Engineering
Configure first, code
Configure first, code second: cutting Odoo customisation by 40%
Most Odoo "customisation" we see in the wild is a configuration option missed. A playbook for staying upgrade-safe.
Culture
Hiring senior engineers
Hiring senior engineers in India: what changed in 18 years
The market moved faster than the framing. What we actually look for in a senior engineer in 2026, and what we stopped…
AI & Automation
The case for
The case for AI-augmented agencies, not AI-replaced agencies
Where AI actually accelerates client work, where it gets you fired, and the engineering discipline that makes the difference.
Tutorials
FHIR vs HL7:
FHIR vs HL7: choosing the right healthcare integration
A short decision tree we wish we'd had when we started building HIPAA-compliant patient portals.
Engineering
Why WebRTC is
Why WebRTC is the unsexy heart of every real-time app we ship
The audio plumbing nobody writes blog posts about — but everyone relies on.
AI & Automation
Building production RAG
Building production RAG without a vector DB obsession
Most production RAG systems we ship don't need a vector DB at all. Here's how we decide.
Ready When You Are
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