01
Personalised Meal Planning
Plans configured by child age, weight and height for a genuinely tailored journey.
Shopify · Retail & E-commerce
Citizen Sprout — Family Meal Planning & Delivery Store
A highly customised Shopify storefront for a modern food brand — parent-driven meal planning by child age, weight and height, integrated with a custom label-printing app that applies branded labels to lunch boxes at home delivery.
Outcomes
The numbers, at a glance.
What the work moved — the proof points that came out of the build.
Per-child
meal plan personalisation
Branded
labels at delivery
Subscription
first storefront
The Challenge
The problem we set out to solve.
The client needed more than a standard e-commerce store — they required a digital-first brand experience that would resonate with health-conscious families, drive subscriptions and offer a genuinely personalised meal-planning feature that set them apart from generic food-delivery competitors.
Our Approach
How we approached it.
The work was as much brand engineering as e-commerce engineering. We treated the Shopify theme as a design surface for the brand's mission and the personalisation tool as a conversion engine, scoping both in parallel so the launch experience felt joined-up rather than bolted-together.
What We Built
The features that made it work.
We designed and developed a Shopify site on a heavily customised theme that delivers the brand's values and mission. A custom meal-planning feature lets parents configure plans by their child's age, weight and height, and a bespoke label-printing app applies personalised lunch box labels at delivery. The build kept a tight focus on simple, fast UX, driving measurable conversion and subscription growth.
02
Branded Label-Printing App
Custom integration that applies branded lunch-box labels at the point of home delivery.
03
Subscription-First UX
Storefront engineered around subscription discovery and conversion, not one-off orders.
04
Brand-Led Theme
Heavily customised Shopify theme designed to carry the brand's mission and tone.
Tech Stack
What it's built on.
E-commerce
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Shopify
Ready When You Are
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