Listing management + portal sync
One listing record pushed to Rightmove, Zoopla, OnTheMarket (UK), Zillow / Realtor.com (US) or local equivalents.
Solution
Custom CRM for Real Estate
A CRM built around how estate agents actually work — listings, viewings, offers, commission splits and portal sync — not bent into a generic deal pipeline.
What This Does
How it works.
Listings are entered once and pushed to the major property portals automatically. Leads come in from the same portals, your own website and walk-ins; the CRM matches them to existing contacts or creates new ones. Viewings are scheduled with map-aware diaries that route agents efficiently. Offers, negotiations and completions move through a pipeline tailored to your local market’s legal process. Commission splits are calculated live so agents always know what they’re tracking toward.
What's Included
Features in this solution.
Lead capture from every source
Portal enquiries, your website, walk-ins, phone calls, WhatsApp — all centralised and deduplicated.
Map-aware viewing scheduler
Schedules viewings so agents drive efficient routes. Customer SMS reminders and post-viewing feedback automation.
Offer + completion pipeline
Stages tailored to your local conveyancing process — instructed, viewings, offer, sale-agreed, exchanged, completed.
Commission tracker
Per-agent and per-team splits, sliding-scale incentives, real-time view of earned vs pipeline commission.
Reporting that matters
Active interest per listing, conversion at each stage, fall-through analysis, days-on-market, agent league tables.
Where It Fits
Built for these situations.
- Mid-size sales-focused estate agencies
- Lettings + property-management hybrids
- Commercial real-estate brokerages
- New-build sales teams for developers
- PropTech startups launching a marketplace + CRM
Built On
The stack we use.
Backend
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Node.js
Cloud
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AWS
Database
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PostgreSQL
Frontend
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React
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Next.js
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TypeScript
Delivery
Pricing & timeline.
Pricing model
Fixed-price implementation for up to 30 agents, 2 portal integrations and one accounting integration. Typical project is $55k–$95k.
Multi-office groups, white-label portals and additional regional portals are scoped as phases.
Typical timeline
12–16 weeks
Senior-led pod, fixed price, weekly demos.
Ready When You Are
Ready to launch
Ready to launch
Custom CRM for Real Estate?
Book a free consultation with a senior engineer — we'll scope your version of this solution in one call.